The key is to find the shampoo and rinse that work together...for you. The most popular hair care in the "no poo" world is by cleansing with a baking soda paste (simply add water to baking soda), rinse and follow with a cleansing rinse of diluted cider vinegar. Many have huge success with this combination. For me it works in cycles. Baking soda tends to make my hair amazingly soft but sometimes (I think when I use too much) my scalp becomes a little flaky or my hair becomes excessively oily (which may be due to too much ACV). I dunno. I think my biggest problem is not measuring. My finger scoops aren't consistently the same size. Cider vinegar seems to work well but if I get the combo wrong my hair is crazy greasy. I'm not a high maintenance girl but I don't like being greasy.